In 2010, WAC was formed by a group of 24 mobile network operators and was announced at yjr MWC with the charter to tackle device fragmentation through the introduction of ‘open standard’ web technologies.
At MWC 2011, the WAC formally confirmed its status as a ‘not for profit’ organization and announced that its membership had now grown to more than 60 full members.
What about 2012? MWC is having its 2012 conference in Barcelona with 1400 exhibitors. WAC’s Payment API is a new offer!
The use of Operator/Carrier’s billing is the easiest way to charge users for digital content. With it, there is no need for the user to enter a credit card number of password. The user only has to confirm the purchase and it will be put on their phone bill. It even works if the user is buying something on a PC or tablet in which case the user would be sent a one-time PIN via SMS. This ease-of-use results in higher conversion rates and therefore more revenues.
John Donovan, the head of AT&T Technology and Network Operations, said in an WSJ interview today "It'd be like freight included” “A customer nearing his data limit for the month could be more likely to download a movie if the content provider covered the price of the data transmission.”
As a developer, what’s your take on the WAC payment API? Would you like to give it a try?