This is a guest post by Arianna O’Dell, a Content Marketing Manager for Social3i. We paired up with Social3i this week to provide some helpful tips on marketing your apps.
You have been hard at work for months. You have spent your nights coding. You have spent your days coding.
You have a beautiful mobile application to share with the world.
Unfortunately, the hard work does not stop there. Now you will need to create a fully cohesive marketing program to drive downloads, create buzz, and get the world talking about your application.
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Flurry Analytics recently released some fascinating stats about the distribution of wealth for smartphone apps:
Currently...
- 32% of the combined money flowing into app stores went to developers of the top 100 ranked apps.
- Smartphone applib cations generated a total of $5.4 billion across premium, in-app purchase and advertising revenue.
- Advertising made up 18% of the revenue in 2011.
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